As one of Australia's oldest health brands Faulding® have been innovators in the pharmacy only natural health space. The campaign aimed to showcase their innovative range of Fridge Free Probiotics and position themselves as a leader in this expanding market. Highlighting the convenience of fridge free versus refrigerated probiotics caws the core aim, encouraging people to make the switch and 'free themselves' from this constraint.Advertising, Art Direction, Packaging2014
You, Me & Everybody skincare products decided to launch a range of natural hair and body products called Bodhi Me. The campaign needed a suitable look and feel that could communicate the feelings and benefits of the products and brand voice.
There are so many chemicals used in hair, body and beauty products in general, and most do more harm than good. The chemicals listed as not being in the range are not all known products, therefore not great selling points, so the copy had to summarise that the benefit of these products is that the things that aren't in the them are what make it better for you.
Hence, 'We decided to leave out the bad stuff, so you could enjoy the good stuff'.
*More examples of the campaign and other point of sale to come.Advertising, Branding, Copywriting2012
Packaging design for Just Bean Made's Real Homestyle Baked Beans, made by gourmet food producer, Anyad Gourmet Products. The values about the product all needed to be displayed and due to the sheer amount, a delicate balance in the colour contrasts and hierarchy in the design had to be considered.
New branding and promotional style for Anderson Harrop Financial Services.
The design needed to be simple and clean, with elements of individuality and character to resonate with the target audience in the surrounding areas.
I added a 'cycle' icon that would work well throughout documents and promotional materials. The five points of the fan signify the five key services of the business as well as the financial life cycle during which Anderson Harrop works with and supports their clients in a guidance role.Branding2012
Faulding is a well respected Australian brand that has been producing pharmaceutical products and remedies since 1845.
Strategic concept for pharmaceutical and natural health brand Faulding, aimed at promoting the pharmacy only aspect of their positioning.Advertising, Branding, Copywriting2013
* This site was created whilst I was employed with Flirt Group. It was not created by Konker Creative.
AusCellardoor are a premium wine distributor who required a site that was celebrated and promoted the industry as well as the wineries they represent. We created a site that could have multiple areas of interest on the homepage, making sure that the site was engaging of the viewer, rather than just pushing sales.Web Design, Graphic Design2011
Website design for Australian skincare range, You, Me & Everybody. We wanted the design to reflect the fun, fresh and lively energy behind the brand, rather than focusing on clinical themed styling.
www.youmeandeverybody.com.auCopywriting, Web Design2012
All works © Konker Creative Pty Ltd 2012.